Privacy Policy

Guarding the privacy and safety of your data is very important to us. This Policy outlines what we collect about you, and how we use, share, and manage this data. It also outlines the choices you have about this data. Please read it carefully.

What We Collect and Why

We collect your data in several ways including when you choose to share it with us, when you shop with us or engage with our digital properties, and from our affiliates and partners. We intend to comply with applicable laws no matter how we obtain your data.

Identifiers – e.g. name, email address, physical address, phone number, on line identifiers (such as username or social handle), etc.
We may use this data in order to identify you, deliver goods and services to you, market to you, personalize our goods and services to you, associate other data with you, analyze other data we collect, identify other potential customers (e.g. “look alike” customers), develop new goods and services, and for security and fraud prevention.
We obtain this data directly from you when you order goods or services and when you sign up for our services or marketing. We may also obtain your identifiers from affiliates (e.g. when you interact with their sites) and partners (e.g. to verify parts or all of your address).

Personal characteristics – e.g. finger size, self-identified gender, age, etc
We may use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers are a certain size), and develop new goods and services.
We obtain this data directly from you when you order products and services (e.g. the size you select) and when you provide us that information (e.g. when you create an account).

Commercial information – e.g. payment information, purchasing history, product or service interests, product reviews, estimated income, etc.
We use this data to personalize our goods and services to you, market to you, analyze other data we collect, identify other potential customers (e.g. determine how many customers share product interests), and develop new goods and services.
We obtain this data from you when you order or browse products and services (e.g. purchase history) and when you provide us that information (e.g. product reviews). We may also obtain commercial information from affiliates (e.g. purchase history on their sites) and partners (e.g. estimated income).

Images, audio, video, social media posts, etc.
We may use this data in marketing when you allow us to do so (e.g. post a review), to measure your engagement with our brands (e.g. social posts), to deliver you services, develop new goods and services, and for security and fraud prevention.
We obtain this data directly from you when you post to our websites, apps, or social channels, or tag us on social. We may also obtain this information when you participate in our recorded events (e.g. concerts) or enter our stores (e.g. security video).

Communications with you, e.g. email, chat logs, etc.
We may use this data to provide you goods and services, develop new goods or services, market to you, and for security and fraud prevention.
We obtain this data when you communicate with us.

How we Share Your Data

We do not transfer your information to third parties in exchange for money and we will not do so. However, we do transfer personal information to certain third parties in order to operate our business (for example, to market our products and services). Some state laws may define this as a “sale” of data even though we do not exchange data for money. For more info, see California Information. We want to be careful with and respectful of your information. Therefore, we intend to comply with all applicable laws regarding the collection, use and transfer of your data.

We may share your data with our affiliates, service providers, certain third parties, and as necessary for legal requirements.

Affiliates. Affiliates are companies that control, are controlled by, or are under common control with us.

Service providers. Service providers are partners who have agreed to use your data only for the purpose of providing the services in our contract and who have agreed not to “sell” your data. We may share your data with our service providers as described below.

Third parties. Third parties are unaffiliated companies that have not agreed to limit their use of your data only to provide the services in our contract and/or have not agreed not to “sell” your data. For example, they may need to use the data to provide you services directly that go beyond our contract with them (e.g. your credit card company). We share your data with “third parties” only as allowed by applicable law.

How we Protect Your Data

The privacy and security of your data is important to us. We use digital and physical security and process controls to protect your data. We encrypt and anonymize data where we can and it makes sense. Even inside our company, we limit access to your data as much as we can and where it makes sense.

We need your help to keep your data safe! When you make an account, we ask you to pick a password. If you give a friend your password, it is much harder for us to keep your data safe. You also should not use the same password across multiple websites or apps. That makes your data much less safe, and it’s very hard for us to protect you from someone else’s breach.
Bad guys are tricky! They may pretend to be us to trick you into giving them your data. Don’t get tricked, we will never ask you for your password, whether in email, on line chat, phone call, or in person.

ADS ON OTHER SITES
We want to speak with you where it’s best for you. We may share your contact info with other companies so we can reach you on their sites or social channels. If you choose to give others your data directly (like Google or Facebook) their rules apply to that data, not ours. We sometimes buy ads on other sites. Even if we don’t share (or have) your data, you might see those ads. We can’t always control how they choose to place our ads.

MINORS
Under age 13. We do not want to and do not knowingly collect any data from people under age 13. If we learn that we collected any such data, we will take all reasonable measures to delete that information and to not use it for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personal information we have collected from children under 13, please contact us at the addresses listed below.
Under age 18. People under 18 years of age may have data that they provide to us through our website deleted by sending an email to contact@diamonfireusa.com requesting deletion. Please note that, while we make reasonable efforts to comply with such requests, deletion of your data does not ensure complete and comprehensive removal of that data from all systems.

DO NOT TRACK
Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by websites and online services. At the present time, the World Wide Web Consortium (W3C) has not yet established universal standards for recognizable DNT signals and therefore, we do not recognize DNT.

POLICY CHANGES
We may update this Policy from time to time. We’ll post the new policy here. This Policy was last updated on October 20, 2020.

CONTACT US
Diamonfire USA is working hard to protect your data. We can help you with questions about this Policy or your data. If you want to contact our team, you can do so by email at contact@diamonfireusa.com. If you don’t want us to send you marketing messages anymore, you can contact our team or just unsubscribe from the link in one of our messages. You can also contact our team to request a copy of this Policy in a different format.